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The Year of the PR Tech Tester
We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms,...
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What Ephemeral #Content Means For Our #Relationships
The following article originally appeared on the AirPR blog. A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR A Shutterfly study revealed that although Americans are snapping more photos...
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PRTech Is Evolving. Is Your PR Strategy?
In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data...
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How to Get Comfortable With Data Even If You Don’t Love Math
A Guest Post By Kelly Byrd, PR Engineer, AirPR Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of...
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The #PRStudChat Community Discusses Social Media & Change On November 15th
A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to...
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